Theoretical training

Press Communication Training

TROIS C-L presents a new theoretical training session on Communication and Press, led by Pablo Chimenti.
►This 6-hour training will be divided into two 3-hour sessions, covering a first theoretical part followed by a practical component. The training will take place in person.

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An artist is here to create, to rehearse, to perform, to present their work and to stir emotions in their audience.
But to reach a broader public beyond their immediate circle, to attract media attention, or to find new partners, cultural quality alone is not always enough.
In addition to doing, one must also let it be known.

To achieve this, beyond creating, rehearsing, and performing, the artist must be able to communicate effectively:
– Institutional communication to build a strong reputation as an artist or for their company
– Event communication to promote a new creation; press relations to spread the word to a wider audience
– Digital communication to reach more targeted audiences

The field of communication is wide and diverse. Whether the artist handles their communication personally or delegates it, understanding these different types of communication is essential to gaining visibility, sharing their work, and promoting current projects.

Training objectives:
By the end of the training, participants will be able to:

Grasp the fundamentals of institutional, event, press, and digital communication
Understand the role of communication in their artistic practice
Learn the basics of a communication strategy
Become familiar with the Luxembourg media landscape, how it works, and its limitations
Write press releases, press kits, mailings, and newsletters

Program overview: